Not Buying It
My Year Without Shopping
December
Panic
The idea occurs to me, as so many desperate resolutions do, during the holiday
season. I have maxed out the Visa, cracked open the Citibank debit card that
has lain in a drawer for years, and am tapping the ATM like an Iraqi guerrilla
pulling crude from the pipeline. Convinced I am picking up no more than the
occasional trinket -- a tree ornament for Howard and Nanette, a bar of French
soap for Norma -- in just two weeks this atheist Grinch has managed to scatter
$1,001 across New York City and the World Wide Web. I am not in the spirit, but
somehow I have gotten with the program.
And what a program it is. Through three years of lusterless economic reports
and rising unemployment, consumer confidence has barely flagged. The coffins
are returning from Iraq: by Christmas, the U.S. body count is near 500. Still,
this month America’s good guys caught Iraq’s bad guy, several
employee-starved companies hired several workers, and a “hoo-wah!”
rose from the malls of America. Interviewed on the Saturday before Christmas,
Everyshopper Barbara D’Addario chuckled as she told CBS, “Today, [I
spent] about $75, and I've been here 20 minutes.” What is the source of
her generosity and glee? “[I have] great hopes that the economy is
improving and we caught Saddam Hussein,” says D’Addario.
“We’re very happy.”
We are very happy, and when we are happy, as
when we are sad or angry or bored or confused or feeling nothing in particular,
we shop. The President has personally mailed us each an envelope of mad money,
and we are returning the favor. Those who received the richest reward from his
tax cuts are responding most enthusiastically. During the 2003 holiday season
luxury watches priced from $1,000 to $200,000 are flying from the shops as fast
as time. In the more earthbound districts, although sales are less brisk, the
hoi poloi are enlisting in their own campaigns of retail shock and awe. At a
Wal-Mart in Orange City, Florida, a woman is trampled by a crowd surging toward
a pile of $29 DVD players.
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On Wall Street, the faithful, joyful, and triumphant rejoice. “U.S.
Economy Surges,” “The Bounceback Year,” “2004 May Be
Banner Year for U.S. Economy,” sound the business-page headlines (pushed
to the back of the section are the party-poopers grumbling into their cups
about discouraged job-seekers, the deficit, and the falling dollar). The Dow
climbs above 10,000, with the S&P 500 and the Nasdaq panting to keep up.
The heartiest hosannas emanate from
Washington. The tax cuts are working! the Bush Administration crows.
“Cash registers are working harder this holiday season because more
people have jobs and the economy is improving,
@ announces Commerce Secretary Don
Evans. At the next Cabinet meeting, perhaps reminded that employment for cash
registers is better than that for millions of potential voters, the President
puts on his grown-up face and adds a phrase he will pull out repeatedly during
his reelection campaign: “We won’t rest until everybody who wants
to find a job can find one.”
Since September 11 the Consumer in Chief had
been exhorting us to keep our chins up by keeping our wallets open. In his
second post-attack address to the nation, he rooted for “your continued
participation and confidence in the American economy.” Executive
Vice-President Dick Cheney was more direct, expressing to NBC’s Tim
Russert his “hope” that the American people would “stick
their thumb in the eye of the terrorists” and “not let what’s
happened here in any way throw off their normal level of economic
activity.” In New York only a day after the towers fell, Mayor Rudolf
Giuliani counseled his trembling constituents to “show your confidence.
Show you’re not afraid. Go to restaurants. Go shopping.” The world
was proffering succor, asking what can we do for you? The Mayor spoke as a true
American. “I have a great way of helping,” he said. “Come
here and spend money.”
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The flaming buildings and falling bodies had
momentarily turned the meaning of fortunes, even lost fortunes, to dross. After
the attacks, people were talking about community and charity. Buying stuff lost
its appeal. But rather than congratulate America on her newfound thrift and
selflessness, the President and his minions were not so subtly making us
feel irresponsible for staying out of the stores.
It was impossible to remember a time when shopping was so explicitly linked to
our fate as a nation. Consumer spending accounts for two-thirds of the U.S.
gross domestic product, and if the gross domestic product is what makes America
strong, we were told, the marketplace is what makes us free. Consumer choice is
democracy. A dollar spent is a vote for the American way of life. Long a perk
and a pleasure of life in the US of A, after September 11 shopping became a
patriotic duty. Buy that flat-screen TV, our leaders told us, or the terrorists
will have won.
All this floats to mind in mid-December as I
stoop to fish a glove from one of the little arctic seas that form on New York
street corners after a snowfall. In the act I dip my paper shopping bag into
the slush, allowing its contents to slump toward the sodden corner and begin to
drop through. Frigid liquid seeps into the seam of my left boot.
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“Merry fucking Christmas,” I spit
at a foot pressing one of my purchases to the bottom of the filthy soup. The
foot is attached to a leg bulwarked by its own supersized shopping bag. A mass
of bags buffet me about the head and shoulders as I struggle to stand. I flash
on the WalMart victim. This is freedom? I asked myself. This is democracy? As I heave my remaining shopping bag to dry land
and scramble after it, I silently announce my conscientious objection:
I’m not buying
it.
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